How would you increase the monetization of Farmville over and above the current features by 10-15%?

Increasing Farmville Monetization by 10-15%: A Strategic Approach

To increase Farmville monetization by 10-15%, I would focus on implementing dynamic pricing for in-game purchases, introducing a premium subscription tier, and optimizing the game's economy to encourage more frequent transactions.

Introduction

The challenge at hand is to increase Farmville's monetization by 10-15% over its current features. This task requires a delicate balance between enhancing revenue streams and maintaining player engagement. I'll outline a comprehensive strategy that considers various pricing models, player segmentation, and value-added features to achieve this goal.

Step 1

Clarify Questions (3-4 minutes)

• Based on Farmville's mature status in the market, I'm assuming the primary objective is to maximize revenue from the existing player base rather than aggressive user acquisition. Does this align with the current strategy for the game?

Why it matters: Determines whether we focus on monetizing current players or attracting new ones Expected answer: Yes, focus is on existing player monetization Impact on approach: Will prioritize strategies that increase spending among active players

• Considering the game's freemium model, I'm curious about the current conversion rate from free to paying players. Is it in line with industry standards, typically around 2-5% for mobile games?

Why it matters: Helps identify if there's room for improvement in converting free players Expected answer: Conversion rate is within industry standards Impact on approach: May focus on increasing spend per paying user rather than conversion rate

• Given the social nature of Farmville, I'm wondering if there are any restrictions or concerns about implementing features that could be perceived as "pay-to-win"?

Why it matters: Influences the types of monetization features we can consider Expected answer: Some concern about maintaining game balance Impact on approach: Will focus on cosmetic and convenience features rather than gameplay advantages

• Considering the game's long history, I'm assuming there's a significant amount of data on player behavior and spending patterns. Is this data readily available for analysis?

Why it matters: Determines the depth of data-driven decisions we can make Expected answer: Yes, extensive player data is available Impact on approach: Will leverage data analytics for targeted monetization strategies