how would you measure the success of flipkart's mobile app?

Introduction

Measuring the success of Flipkart's mobile app is crucial for understanding its performance and guiding strategic decisions. To approach this product success metrics problem effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Flipkart's mobile app is a comprehensive e-commerce platform that allows users to browse, purchase, and track orders for a wide range of products. Key stakeholders include customers, sellers, Flipkart's management, and investors.

The user flow typically involves:

1. App installation and account creation
2. Product browsing and search
3. Adding items to cart and checkout
4. Payment and order confirmation
5. Order tracking and delivery
6. Post-purchase support and reviews

The app plays a crucial role in Flipkart's overall strategy, serving as the primary touchpoint for many customers in India's mobile-first market. It competes directly with Amazon India and other e-commerce apps, focusing on user experience, product selection, and delivery speed.

In terms of product lifecycle, the Flipkart app is in the maturity stage, with a large user base and established features. However, continuous innovation is necessary to maintain market position.

As a software product, key considerations include:

• Platform: Native apps for iOS and Android
• Integration: Payment gateways, logistics systems, seller portals
• Deployment: Regular updates through app stores