Why has the average order value for Getir's fresh produce dropped by 15% in the past week?

Introduction

The recent 15% drop in average order value for Getir's fresh produce is a concerning trend that requires immediate attention. To address this issue, I'll employ a systematic approach to identify, validate, and resolve the root cause while considering both short-term and long-term implications for the business.

Step 1

Clarifying Questions (3 minutes)

• What specific time frame are we looking at for this 15% drop?

• Why it matters: Helps identify if this is a sudden change or a gradual decline.
• Hypothetical answer: The drop occurred over the past 7 days.
• Impact: A sudden drop might indicate a specific event or change, while a gradual decline could suggest a broader trend.

• Has there been any recent change in how we measure or calculate average order value?

• Why it matters: Ensures we're comparing apples to apples.
• Hypothetical answer: No changes in measurement or calculation methods.
• Impact: Confirms the issue is with actual performance, not data discrepancies.

• Are all user segments equally affected, or is this concentrated in specific groups?

• Why it matters: Helps narrow down potential causes and target solutions.
• Hypothetical answer: The drop is more pronounced among urban users aged 25-34.
• Impact: Focuses our investigation on factors affecting this specific demographic.

• Have there been any recent changes to our product selection, pricing, or promotions?

• Why it matters: Identifies potential internal factors causing the drop.
• Hypothetical answer: A new competitor-matching pricing algorithm was implemented last week.
• Impact: Suggests a possible link between pricing changes and the drop in average order value.