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Product Management Improvement Question: Enhancing Google Docs features for collaborative storytelling

What features could make Google Docs more useful for collaborative storytelling?

Product Improvement Medium Member-only
Feature Prioritization User Segmentation Solution Design Technology Entertainment Education
Feature Development Google Collaboration Tools Writing Software Productivity

Introduction

Google Docs has revolutionized collaborative document editing, but there's untapped potential in the realm of collaborative storytelling. To address this opportunity, I'll explore features that could enhance Google Docs for creative writing teams, focusing on improving the collaborative storytelling experience.

Framework overview

I'll use a structured approach to analyze user segments, identify pain points, generate solutions, and prioritize improvements to make Google Docs more useful for collaborative storytelling.

Step 1

Clarifying Questions (5 mins)

  • What specific types of collaborative storytelling are users currently attempting in Google Docs?

Why this matters: Understanding the current use cases helps identify gaps and opportunities. Hypothetical answer: Users are primarily collaborating on screenplays, novels, and interactive fiction. Impact: This will guide our feature development to cater to these specific storytelling formats.

  • What are the main competitors in the collaborative storytelling space?

Why this matters: Identifying competitors helps us understand the market and potential differentiators. Hypothetical answer: Specialized tools like Final Draft for screenwriting and Campfire for worldbuilding. Impact: We'll need to focus on Google Docs' strengths while addressing gaps in specialized features.

  • What's the primary goal for improving Google Docs for storytelling? (e.g., user acquisition, engagement, monetization)

Why this matters: Aligning our improvements with broader company objectives is crucial. Hypothetical answer: The primary goal is to increase user engagement and time spent in Google Docs. Impact: We'll prioritize features that encourage frequent, longer collaborative sessions.

  • Are there any technical limitations or upcoming changes to Google Docs that might affect our solution?

Why this matters: Understanding technical constraints helps us propose feasible solutions. Hypothetical answer: Google is planning to enhance its real-time collaboration infrastructure. Impact: We can leverage this upcoming improvement in our proposed features.

Based on these hypothetical answers, I'll assume that:

  1. We're focusing on enhancing Google Docs for collaborative screenplay and novel writing.
  2. Our primary goal is to increase user engagement and time spent in the app.
  3. We have an opportunity to leverage upcoming improvements in real-time collaboration.

Tip

Let's take a brief moment to organize our thoughts before moving on to user segmentation.

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