How would you drive the adoption of Google Docs version control feature?

Thank you for the comprehensive instructions. I understand that I'm to provide a detailed, strategic answer to the question "How would you drive the adoption of Google Docs version control feature?" from the perspective of a seasoned VP of Product interviewing for a senior product leadership role. I'll structure my response according to the outlined steps and formatting guidelines. Here's my answer:

Introduction

To drive the adoption of Google Docs' version control feature, we need a comprehensive growth strategy that addresses user awareness, engagement, and retention. I'll outline a plan that focuses on identifying key user segments, leveraging growth levers, and implementing targeted experiments to increase feature adoption.

Let me start by asking a few clarifying questions to ensure I have a complete understanding of the situation.

Step 1

Clarifying Questions (3 minutes)

• What are the current adoption rates for the version control feature?

Why this matters: Understanding the baseline adoption rate helps set realistic growth targets. Hypothetical answer: "Currently, only 15% of active Google Docs users regularly use the version control feature." Impact: This low adoption rate suggests a significant opportunity for growth and the need for both awareness and engagement strategies.

• Are there any specific growth targets or timelines we're aiming for?

Why this matters: Clear goals help shape the strategy and prioritize initiatives. Hypothetical answer: "We're aiming to double the adoption rate to 30% within the next six months." Impact: This aggressive target will require a multi-faceted approach focusing on quick wins and longer-term strategies.

• What user data do we have access to regarding feature usage and user behavior?

Why this matters: Data-driven insights will inform our strategy and help us identify key user segments. Hypothetical answer: "We have access to feature usage data, user demographics, and survey results on feature awareness." Impact: This rich data set will allow us to create targeted personas and tailor our growth strategies accordingly.

• Are there any technical limitations or upcoming product changes that might affect our growth strategies?

Why this matters: Understanding constraints helps us develop feasible solutions. Hypothetical answer: "There's a planned UI refresh for Google Docs in Q3, but no major technical limitations." Impact: We can align our growth initiatives with the upcoming UI changes to maximize impact.