You are the PM for Google Voice. How you improve it?

Introduction

As the PM for Google Voice, I'm tasked with improving this versatile communication service. Google Voice offers users a virtual phone number, call forwarding, voicemail transcription, and integration with other Google services. Our goal is to enhance its functionality, user experience, and market position. I'll approach this challenge systematically, focusing on user needs, pain points, and innovative solutions.

Step 1

Clarifying Questions (5 mins)

• What are the current key performance indicators (KPIs) for Google Voice?

Why this matters: Understanding current metrics helps identify areas for improvement. Hypothetical answer: User growth rate, active users, call quality ratings, and integration usage with other Google services. Impact: Guides focus on areas that need the most improvement or have the highest potential impact.

• Who are our main competitors, and what unique features do they offer?

Why this matters: Identifies gaps in our offering and potential areas for differentiation. Hypothetical answer: Main competitors include Skype, WhatsApp, and traditional telecom providers. They offer features like video calling and business-specific solutions. Impact: Helps in prioritizing features that can give us a competitive edge.

• What's the current split between personal and business users of Google Voice?

Why this matters: Different user types have distinct needs and pain points. Hypothetical answer: 60% personal users, 40% business users, with business segment growing faster. Impact: Influences whether to focus more on personal or business-oriented improvements.

• Are there any upcoming changes in telecom regulations that might affect Google Voice?

Why this matters: Regulatory changes can open new opportunities or pose challenges. Hypothetical answer: Potential new regulations around data privacy and cross-border communications. Impact: May influence feature development and data handling practices.

Based on these hypothetical answers, I'll assume we're focusing on improving Google Voice for business users, with an emphasis on integration capabilities and compliance with upcoming regulations.