what metrics would you use to evaluate gousto's mobile app?

Introduction

Evaluating Gousto's mobile app success requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us gain a holistic view of the app's performance and identify areas for improvement.

Step 1

Product Context

Gousto's mobile app is a key touchpoint for their meal kit delivery service, allowing customers to browse recipes, customize orders, manage subscriptions, and track deliveries. The app serves as an extension of Gousto's e-commerce platform, aiming to enhance user experience and drive customer engagement.

Key stakeholders include:

1. Customers: Seeking convenient meal planning and ordering
2. Gousto's Product Team: Responsible for app development and improvement
3. Marketing Team: Leveraging the app for customer acquisition and retention
4. Operations Team: Relying on the app for order management and logistics

User flow typically involves:

1. Browsing recipes and selecting meals
2. Customizing orders (e.g., adjusting portions, adding extras)
3. Managing subscription details and delivery schedules
4. Tracking order status and accessing cooking instructions

The app plays a crucial role in Gousto's broader strategy of making home cooking accessible, enjoyable, and sustainable. It competes with other meal kit services like HelloFresh and Mindful Chef, as well as traditional grocery shopping apps.

In terms of product lifecycle, Gousto's app is likely in the growth stage, focusing on expanding its user base and enhancing features to drive engagement and retention.