Thryv Product Manager Salary Guide | Complete Compensation

Introduction

Thryv, a leading provider of small business management software, has been making significant strides in the tech industry since its rebranding from Dex Media in 2017. As the company continues to evolve and expand its product offerings, understanding the compensation structure for Product Managers (PMs) at Thryv becomes increasingly important for both current employees and potential candidates. This comprehensive guide will delve into the intricacies of Thryv's PM compensation for the year 2025, offering valuable insights into salary ranges, benefits, and career progression opportunities. By the end of this guide, readers will have a clear understanding of what to expect in terms of compensation at various PM levels within Thryv, as well as how these offerings compare to industry standards.

Salary Overview

Thryv Product Manager Salary Overview

As of 2025, Thryv's Product Manager salaries are competitive within the small business software sector, reflecting the company's commitment to attracting and retaining top talent. The general salary range for PMs at Thryv spans from $80,000 for entry-level positions to $200,000+ for senior roles, with several factors influencing individual compensation packages.

Key factors affecting PM salaries at Thryv include:

1. Experience level
2. Performance and impact on product success
3. Location (with adjustments for cost of living)
4. Educational background and relevant certifications
5. Specialized skills in emerging technologies

Compared to industry standards, Thryv's PM compensation is generally in line with mid-sized tech companies, offering a balance between competitive salaries and the potential for significant impact in a growing organization. While base salaries may not always match those of tech giants like Google or Facebook, Thryv compensates by providing attractive equity packages and performance-based bonuses that can substantially increase total compensation.

Compensation Structure

Understanding Thryv's PM Compensation Structure

Thryv's Product Manager compensation package is designed to be comprehensive and motivating, consisting of several key components:

1. Base Salary: This forms the foundation of the compensation package, typically ranging from $80,000 to $200,000+ depending on the PM's level and experience.

2. Annual Bonus: Thryv offers performance-based bonuses, usually ranging from 10% to 25% of the base salary. These bonuses are tied to individual, team, and company-wide performance metrics.

3. Equity Compensation: Stock options or Restricted Stock Units (RSUs) are a significant part of Thryv's PM compensation, especially for mid to senior-level positions. The equity grants typically vest over a 4-year period with a 1-year cliff.

4. Benefits and Perks: Thryv provides a competitive benefits package including:

   • Health, dental, and vision insurance
   • 401(k) matching
   • Flexible work arrangements
   • Professional development stipends
   • Paid time off and parental leave

Here's how each component works:

• Base Salary: Paid bi-weekly or monthly, this is the fixed amount PMs can expect regardless of performance.
• Annual Bonus: Calculated based on predetermined KPIs and paid out annually, usually in Q1 of the following year.
• Equity: Vests over time, providing long-term incentive and aligning PM interests with company success.
• Benefits: Accessible from the start of employment, with some benefits like 401(k) matching having specific eligibility periods.

This structure is designed to provide immediate financial stability through the base salary, short-term performance incentives via the annual bonus, and long-term wealth-building opportunities through equity grants.

Salary by Level

Thryv Product Manager Salaries by Level

Thryv's Product Manager career ladder consists of several levels, each with its own salary range and compensation structure. Here's a detailed breakdown:

Associate/Junior PM

• Base Salary Range: $80,000 - $100,000
• Annual Bonus: 5-10% of base salary
• Equity Grant: $10,000 - $20,000 in RSUs vested over 4 years

Product Manager

• Base Salary Range: $100,000 - $140,000
• Annual Bonus: 10-15% of base salary
• Equity Grant: $30,000 - $50,000 in RSUs vested over 4 years

Senior PM

• Base Salary Range: $140,000 - $180,000
• Annual Bonus: 15-20% of base salary
• Equity Grant: $60,000 - $100,000 in RSUs vested over 4 years

Principal PM

• Base Salary Range: $180,000 - $220,000
• Annual Bonus: 20-25% of base salary
• Equity Grant: $120,000 - $200,000 in RSUs vested over 4 years

Director of Product

• Base Salary Range: $200,000 - $250,000+
• Annual Bonus: 25-30% of base salary
• Equity Grant: $250,000 - $500,000+ in RSUs vested over 4 years

Comparison Table:

• These ranges are approximate and may vary based on individual performance, experience, and market conditions.

• Equity grants are typically vested over a 4-year period with a 1-year cliff.

• Total compensation can significantly exceed these ranges for top performers or in competitive hiring situations.

Location Factor

How Location Affects Thryv PM Salaries

Thryv, like many tech companies, adjusts its PM salaries based on location to account for varying costs of living and local market rates. As of 2025, Thryv maintains a hybrid work model, with offices in major tech hubs and remote work options available.

Key location-based salary trends:

1. Major Tech Hubs: PMs in areas like San Francisco, New York, and Seattle can expect salaries at the higher end of the ranges, with potential increases of 10-20% compared to the baseline.

2. Secondary Markets: Cities like Austin, Denver, and Atlanta offer competitive salaries, typically within the standard range but with lower living costs, potentially resulting in higher disposable income.

3. Remote Work: Thryv offers location-based pay for remote workers, with salaries adjusted based on the cost of living in the employee's area. Remote workers may see a 5-15% reduction compared to major tech hub salaries, but often benefit from lower living expenses.

4. International Compensation: For international PMs, Thryv benchmarks salaries against local market rates while ensuring they remain competitive within the global tech industry.

Thryv's location-based compensation strategy aims to balance fairness, competitiveness, and employee satisfaction across diverse geographical areas.

Career Progression

Career Progression and Salary Growth

At Thryv, Product Managers can expect a clear career progression path with corresponding salary growth. The typical career trajectory for a PM at Thryv is as follows:

1. Associate/Junior PM
2. Product Manager
3. Senior PM
4. Principal PM
5. Director of Product

Salary growth is tied closely to these career advancements:

• Entry to Mid-Level: Moving from Associate PM to Product Manager typically results in a 20-30% salary increase.
• Mid to Senior-Level: Advancing to Senior PM often comes with a 15-25% bump in base salary, plus increased bonus percentages and equity grants.
• Senior to Leadership: The jump from Senior PM to Principal or Director roles can see salary increases of 25-40%, along with significantly larger equity packages.

Timeframes for level advancements:

• Associate to Product Manager: 1-3 years
• Product Manager to Senior PM: 2-4 years
• Senior PM to Principal PM: 3-5 years
• Principal PM to Director: 3-7 years, depending on company growth and individual performance

• These timeframes are approximate and can vary based on individual performance and company needs.

• Exceptional performers may see faster progression and larger salary increases.

• Thryv also offers opportunities for lateral moves into specialized PM roles, which can affect compensation.

Thryv encourages continuous learning and development, offering resources and support for PMs to grow their skills and advance their careers. This commitment to employee growth not only facilitates career progression but also contributes to overall salary growth over time.

Negotiation Tips

Negotiating Your Thryv PM Offer

When negotiating a Product Manager offer at Thryv, consider the following tips:

1. Research Thoroughly: Understand Thryv's compensation structure and how it compares to industry standards. Use resources like Glassdoor and Levels.fyi for benchmarking.

2. Focus on Total Compensation: Don't fixate solely on base salary. Consider the value of equity, bonuses, and benefits in your negotiations.

3. Highlight Your Unique Value: Emphasize specific skills or experiences that align with Thryv's product needs or strategic goals.

4. Be Flexible: If there's limited room on base salary, explore other areas like equity grants, sign-on bonuses, or performance-based incentives.

5. Consider Long-Term Growth: Discuss career development opportunities and potential for future advancement.

Typically negotiable aspects include:

• Base salary (within the role's predefined range)
• Equity grants
• Sign-on bonuses
• Performance bonus targets
• Flexible work arrangements

Common mistakes to avoid:

• Making ultimatums or aggressive demands
• Neglecting to negotiate non-salary components
• Failing to provide justification for your requests

Remember, Thryv's HR team is generally open to constructive negotiations that align with both the candidate's value and the company's compensation structure.

Conclusion

Conclusion

Thryv's Product Manager compensation structure in 2025 reflects the company's commitment to attracting and retaining top talent in the competitive tech industry. With a comprehensive package that includes competitive base salaries, performance-based bonuses, equity grants, and attractive benefits, Thryv offers PMs the opportunity for both immediate financial stability and long-term wealth building.

The clear career progression path, coupled with corresponding salary growth, provides a roadmap for PMs to advance their careers within the organization. While Thryv's compensation may not always match the highest offers from tech giants, it offers a balanced approach that combines competitive pay with the opportunity to make a significant impact in a growing company.

For those considering a PM role at Thryv, this guide serves as a valuable resource for understanding what to expect and how to approach negotiations. As Thryv continues to evolve in the dynamic small business software market, its commitment to fair and competitive compensation will likely remain a key factor in its ability to drive product innovation and success.

Updated

FAQs

How often does Thryv review and adjust PM salaries?

Thryv typically conducts annual salary reviews for all employees, including Product Managers. These reviews usually take place at the end of the fiscal year, with any adjustments implemented at the beginning of the following year. However, exceptional performance or significant market changes may lead to off-cycle reviews and adjustments.

Does Thryv offer any unique perks or benefits for Product Managers?

Yes, Thryv offers several unique perks for PMs, including:

• Quarterly product innovation hackathons with cash prizes
• Annual product conference attendance stipend
• Mentorship program pairing junior PMs with senior leaders
• Opportunity to participate in Thryv's small business customer advisory board

How does Thryv's PM compensation compare to other companies in the small business software sector?

Thryv's PM compensation is generally competitive within the small business software sector. While base salaries may be slightly lower than some larger tech companies, Thryv often makes up for this with generous equity grants and performance bonuses. According to recent industry surveys, Thryv's total compensation packages for PMs typically fall within the 60th to 75th percentile of similar-sized companies in the sector.

Can remote Product Managers at Thryv expect the same compensation as those working in office locations?

Thryv employs a location-based pay model for remote workers. While remote PMs may see a slight reduction in base salary compared to those in major tech hubs (typically 5-15% less), this is often offset by lower living costs. Thryv ensures that remote PM compensation remains competitive by regularly benchmarking against both local and national salary data.

Related Guides Section

📖 Thryv Product Strategy Guide – Deep dive into Thryv's business model and product strategy in the small business software market.

📖 Thryv PM Interview Guide – Everything about the hiring process for Product Managers at Thryv.

📖 Thryv Product Teardown Guide – Detailed analysis of Thryv's small business management platform.