Under Armour Product Manager Salary Guide | 2025 Compensation

Introduction

Under Armour, a global leader in performance apparel, footwear, and accessories, has been making significant strides in the athletic wear industry since its founding in 1996. As the company continues to innovate and expand its product lines, the role of Product Managers (PMs) has become increasingly crucial. Understanding the compensation structure for PMs at Under Armour is essential for both current employees and those considering a career with the company. This comprehensive guide will provide an in-depth look at Under Armour's PM salary landscape for 2025, including salary ranges, factors influencing compensation, and how the company's offerings compare to industry standards. Whether you're an aspiring PM or a seasoned professional, this guide will equip you with valuable insights to navigate your career path at Under Armour.

Under Armour Product Manager Salary Overview

As of 2025, Under Armour offers competitive compensation packages for Product Managers, reflecting the company's commitment to attracting and retaining top talent in the athletic wear industry. The general salary range for PMs at Under Armour spans from $80,000 for entry-level positions to over $200,000 for senior roles, with additional compensation in the form of bonuses and equity grants.

Several factors influence a PM's salary at Under Armour:

1. Experience: Years of relevant product management experience, particularly in the athletic wear or retail industry.
2. Performance: Individual and team contributions to product success and company growth.
3. Location: Salaries may vary based on the cost of living in different office locations.
4. Education: Advanced degrees or specialized certifications can impact compensation.
5. Specific product line responsibility: PMs working on high-profile or strategic product lines may command higher salaries.

Compared to industry standards, Under Armour's PM compensation is generally competitive, especially when considering the total compensation package, which includes performance bonuses and equity grants. The company's focus on innovation and global expansion provides opportunities for PMs to work on cutting-edge products and potentially earn higher salaries as they progress in their careers.

Understanding Under Armour's PM Compensation Structure

Under Armour's compensation structure for Product Managers is designed to be competitive and reward performance. The package typically consists of four main components:

1. Base Salary: This forms the foundation of the compensation package and is paid out in regular intervals throughout the year. Base salaries at Under Armour are competitive within the athletic wear industry and are adjusted based on factors such as experience, performance, and location.

2. Annual Bonus: Under Armour offers a performance-based annual bonus program for PMs. The target bonus is usually expressed as a percentage of the base salary and can range from 10% to 30% or more, depending on the PM's level and individual performance. Bonuses are typically paid out annually and are tied to both company and individual performance metrics.

3. Equity Compensation: To align PM interests with long-term company success, Under Armour provides equity grants in the form of Restricted Stock Units (RSUs) or stock options. The value and vesting schedule of these grants vary based on the PM's level and performance. Typically, equity grants vest over a 4-year period, encouraging retention and long-term commitment.

4. Benefits and Perks: Under Armour offers a comprehensive benefits package that includes:

   • Health, dental, and vision insurance
   • 401(k) retirement plan with company match
   • Employee discounts on Under Armour products
   • Fitness center access or gym membership reimbursement
   • Professional development opportunities
   • Flexible work arrangements (where applicable)

This multi-faceted approach to compensation allows Under Armour to attract top PM talent while incentivizing performance and long-term commitment to the company's mission and goals.

Under Armour Product Manager Salaries by Level

Under Armour's Product Manager career ladder consists of several levels, each with its own salary range and compensation structure. Here's a detailed breakdown of PM salaries by level as of 2025:

1. Associate/Junior PM:

   • Typically 0-2 years of experience
   • Focus on learning and supporting more senior PMs
   • Base salary range: $80,000 - $100,000
   • Lower bonus and equity percentages due to entry-level status

2. Product Manager:

   • Usually 2-5 years of experience
   • Responsible for specific product lines or features
   • Base salary range: $100,000 - $140,000
   • Increased bonus and equity opportunities as responsibilities grow

3. Senior PM:

   • Typically 5-8 years of experience
   • Leads major product initiatives and mentors junior PMs
   • Base salary range: $140,000 - $180,000
   • Significant increase in bonus and equity potential

4. Principal PM:

   • 8+ years of experience
   • Drives strategic product decisions and cross-functional leadership
   • Base salary range: $180,000 - $220,000
   • Substantial bonus and equity grants reflecting senior status

5. Director of Product:

   • 10+ years of experience with proven leadership skills
   • Oversees multiple product lines and teams
   • Base salary range: $220,000+
   • Highest bonus percentages and equity grants, often tied to company-wide performance

It's important to note that these ranges can vary based on factors such as individual performance, specific product responsibilities, and market conditions. Under Armour regularly reviews and adjusts its compensation structure to remain competitive in the athletic wear industry.

How Location Affects Under Armour PM Salaries

Location plays a significant role in determining Product Manager salaries at Under Armour. The company's global presence means that compensation is adjusted to reflect the cost of living and market rates in different regions. Here's how location impacts PM salaries:

1. Major Tech Hubs:

   • In cities like New York, San Francisco, or Los Angeles, salaries tend to be 10-20% higher than the company average to account for higher living costs.
   • Example: A Senior PM in San Francisco might earn $160,000 - $200,000 base salary compared to $140,000 - $180,000 in other locations.

2. Secondary Markets:

   • Cities like Baltimore (Under Armour's headquarters), Austin, or Denver offer competitive salaries with a lower cost of living.
   • Salaries in these areas typically align closely with the company's standard ranges.

3. International Locations:

   • Under Armour adjusts salaries for international PMs based on local market rates and cost of living.
   • European salaries, particularly in cities like London or Amsterdam, may be comparable to US rates when accounting for benefits and work-life balance.
   • Asian markets, such as Shanghai or Singapore, might offer salaries at 80-90% of US equivalents, reflecting local market conditions.

4. Remote Work:

   • As of 2025, Under Armour has embraced a flexible work policy for many PM roles.
   • Remote PMs' salaries are typically based on their home location rather than the company's office locations.
   • There may be slight adjustments (usually 5-10%) for remote workers in lower-cost areas compared to those in major cities.

Understanding these location-based variations is crucial for PMs considering relocation or remote work opportunities within Under Armour.

Career Progression and Salary Growth

Career progression at Under Armour offers Product Managers significant opportunities for salary growth and professional development. The typical career path for PMs at Under Armour is as follows:

1. Associate PM → Product Manager → Senior PM → Principal PM → Director of Product

Each step in this progression comes with increased responsibilities, broader product scope, and corresponding salary increases. Here's what PMs can expect:

• Promotion Timeframes:

  • Associate to Product Manager: 2-3 years
  • Product Manager to Senior PM: 3-4 years
  • Senior PM to Principal PM: 3-5 years
  • Principal PM to Director: 4-6 years (depending on business needs and individual performance)

• Salary Growth:

  • Each promotion typically comes with a 15-25% increase in base salary.
  • Bonus percentages and equity grants also increase significantly with each level.

• Performance-Based Increases:

  • Annual performance reviews can result in 3-7% salary increases, even without a promotion.
  • High performers may see larger increases and accelerated promotion timelines.

• Skill Development:

  • Under Armour encourages PMs to expand their skills through cross-functional projects, leadership training, and industry certifications.
  • Acquiring new skills or taking on additional responsibilities can lead to off-cycle raises or bonuses.

• Market Adjustments:

  • Under Armour periodically reviews and adjusts its salary bands to stay competitive in the market.
  • PMs may receive market adjustment increases separate from performance-based raises.

By consistently delivering strong results and expanding their skill set, PMs at Under Armour can expect their compensation to grow substantially over time, potentially doubling or tripling their initial salary within 7-10 years.

Negotiating Your Under Armour PM Offer

Negotiating your Product Manager offer at Under Armour requires preparation and strategy. Here are some tips to help you secure the best possible compensation package:

1. Research thoroughly:

   • Understand Under Armour's compensation structure and industry standards.
   • Use resources like Glassdoor and PayScale to benchmark salaries.

2. Highlight your unique value:

   • Emphasize specific skills or experiences that align with Under Armour's needs.
   • Quantify your past achievements and their impact on previous employers.

3. Consider the total package:

   • Don't focus solely on base salary; consider bonus potential, equity, and benefits.
   • Evaluate long-term growth opportunities within the company.

4. Be prepared to justify your ask:

   • Have clear reasons for your desired compensation based on your experience and market rates.
   • Be ready to discuss how you'll contribute to Under Armour's success.

5. Negotiate beyond just salary:

   • If there's limited flexibility on base pay, consider negotiating for a signing bonus, additional equity, or performance-based incentives.
   • Explore non-monetary benefits like flexible work arrangements or professional development opportunities.

6. Maintain professionalism:

   • Approach negotiations collaboratively, not adversarially.
   • Express enthusiasm for the role and company throughout the process.

Remember, Under Armour values its employees and wants to ensure fair compensation. A well-prepared, reasonable negotiation can often lead to a mutually beneficial outcome.

Conclusion

Under Armour's Product Manager compensation structure in 2025 reflects the company's commitment to attracting and retaining top talent in the competitive athletic wear industry. With a comprehensive package that includes competitive base salaries, performance-based bonuses, equity grants, and attractive benefits, Under Armour positions itself as an employer of choice for ambitious PMs.

Key takeaways from this guide include:

• Salary ranges vary significantly based on experience level and location.
• Career progression offers substantial opportunities for salary growth.
• The total compensation package, including bonuses and equity, is crucial to consider.
• Location plays a significant role in determining PM salaries.
• Negotiation is an expected part of the hiring process, with room for customization of offers.

For Product Managers looking to make their mark in the athletic wear industry, Under Armour presents an exciting opportunity. The company's focus on innovation, global expansion, and performance-driven culture provides a dynamic environment for PMs to grow their careers while enjoying competitive compensation.

As you consider your career path or prepare for negotiations with Under Armour, remember that success as a PM goes beyond just salary. The chance to work on cutting-edge products, influence global brands, and contribute to a company at the forefront of athletic innovation can be just as valuable as the financial rewards.

FAQs

How often does Under Armour review and adjust PM salaries?

Under Armour typically conducts annual performance reviews and salary adjustments for Product Managers. However, the company also performs regular market analysis to ensure its compensation remains competitive. In some cases, off-cycle adjustments may be made to retain top talent or address significant market shifts.

Does Under Armour offer relocation packages for PMs?

Yes, Under Armour offers relocation packages for Product Managers moving to take on roles in new locations. The specifics of these packages can vary based on the level of the position and the distance of the move. Typically, they may include moving expense coverage, temporary housing assistance, and in some cases, a relocation bonus.

How does Under Armour's PM compensation compare to other major athletic wear companies?

Under Armour's PM compensation is generally competitive with other major players in the athletic wear industry such as Nike and Adidas. While base salaries may be slightly lower in some cases, Under Armour often makes up for this with strong bonus potential and equity grants. The company's smaller size compared to some competitors can also mean faster career progression opportunities for high-performing PMs.

Can Product Managers at Under Armour work remotely?

As of 2025, Under Armour has adopted a flexible work policy that allows many Product Managers to work remotely, at least part of the time. The specific arrangements can vary depending on the role, team needs, and individual circumstances. Remote work policies are regularly reviewed to ensure they meet both employee preferences and business requirements.

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