Should HappyFresh prioritize expanding our product selection or improving delivery speed?

Introduction

The key trade-off for HappyFresh is whether to prioritize expanding our product selection or improving delivery speed. This decision will significantly impact our customer experience, operational efficiency, and market positioning. I'll analyze this trade-off by examining our current product offering, user needs, market dynamics, and potential business impacts.

Step 1

Clarifying Questions (3 minutes)

• Context: I'm assuming HappyFresh is a grocery delivery platform. Could you confirm our current market position and primary competitors?

Why it matters: Helps frame the trade-off within competitive landscape Expected answer: Top 3 player in our markets, competing with traditional supermarkets and other delivery apps Impact on approach: Would influence whether we prioritize differentiation or parity features

• Business Context: What's our current revenue model and how might it be affected by these options?

Why it matters: Ensures alignment with financial goals Expected answer: Commission-based model with potential for advertising revenue Impact on approach: Could shift focus towards option that maximizes order volume or basket size

• User Impact: Which user segments are we most concerned about retaining or acquiring?

Why it matters: Tailors solution to key user needs Expected answer: Focus on busy professionals and families in urban areas Impact on approach: Would prioritize convenience factors most valued by these segments

• Technical: What's our current delivery infrastructure like? Are there any major technical limitations?

Why it matters: Assesses feasibility of speed improvements Expected answer: Mix of in-house and third-party delivery partners Impact on approach: Could influence timeline and investment required for speed improvements

• Resources: What's our current team capacity for product expansion vs. logistics optimization?

Why it matters: Determines realistic implementation timelines Expected answer: Stronger product team, but growing logistics capabilities Impact on approach: Might favor product expansion in short-term while building logistics expertise