how would you measure the success of hopin's hopin core feature?

Introduction

Measuring the success of Hopin's core feature is crucial for understanding its impact and guiding future development. To approach this product success metrics problem effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Hopin's core feature is its virtual event platform, which enables organizations to host interactive online events. This platform allows for live sessions, networking opportunities, and virtual expo areas, replicating many aspects of in-person events in a digital environment.

Key stakeholders include:

1. Event organizers: Seeking to host engaging online events efficiently
2. Attendees: Looking for interactive and valuable event experiences
3. Speakers/presenters: Aiming to effectively deliver content and engage with audiences
4. Sponsors/exhibitors: Wanting to showcase products/services and generate leads

User flow:

1. Event creation: Organizers set up event details, schedule, and customize virtual spaces
2. Registration: Attendees sign up for events, often through custom landing pages
3. Event participation: Users join live sessions, network in virtual lobbies, and visit expo booths
4. Post-event: Attendees access recordings, continue networking, and provide feedback

Hopin's platform fits into the broader strategy of digitizing and democratizing event experiences, aligning with the trend of remote work and virtual collaboration. Compared to competitors like Zoom or WebEx, Hopin offers a more comprehensive event experience with dedicated networking and expo features.

Product Lifecycle Stage: Hopin's core feature is in the growth stage, with rapid adoption accelerated by the COVID-19 pandemic and ongoing demand for virtual event solutions.