How can we enhance the networking experience for virtual event attendees on Hopin?

Introduction

Enhancing the networking experience for virtual event attendees on Hopin is a critical challenge in today's digital-first world. As we dive into this product improvement case, I'll outline a strategic approach to address this challenge, focusing on user needs, pain points, and innovative solutions. Let's begin by clarifying some key aspects of the problem.

Step 1

Clarifying Questions (5 mins)

• Looking at Hopin's position in the virtual event space, I'm thinking about the platform's current market standing. Could you share insights on Hopin's primary competitors and how our networking features compare to theirs?

Why it matters: Helps identify gaps and opportunities in our offering Expected answer: Hopin leads in some areas but lags in networking features Impact on approach: Would focus on innovative differentiation in networking

• Considering the diverse range of events hosted on Hopin, I'm curious about the types of events where networking is most critical. Can you provide data on which event categories see the highest engagement with networking features?

Why it matters: Allows us to prioritize improvements for high-impact areas Expected answer: Professional conferences and industry meetups have highest networking engagement Impact on approach: Would tailor solutions to these event types initially

• Given the rapid evolution of virtual events, I'm interested in understanding user behavior trends. Have you noticed any significant shifts in how attendees are using networking features over the past year?

Why it matters: Ensures our improvements align with emerging user needs Expected answer: Increased demand for more personalized and AI-driven networking suggestions Impact on approach: Would explore AI integration in our networking solution

• Thinking about Hopin's broader strategy, I'm curious about the company's current priorities. Are we more focused on user acquisition or retention at this stage?

Why it matters: Helps align our networking improvements with overall business goals Expected answer: Balanced approach, with a slight lean towards improving retention Impact on approach: Would emphasize features that enhance user stickiness and repeat attendance