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Product Management Design Question: Hotel valet service mobile app concept with car tracking and digital payments

Build a valet service for hotels.

Product Design Medium Member-only
Problem Solving User Segmentation Feature Prioritization Hospitality Technology Automotive
User Experience Product Design Mobile Apps Hospitality Tech Service Optimization

Introduction

Building a valet service for hotels presents an exciting opportunity to enhance the guest experience and streamline hotel operations. I'll approach this product design challenge by first clarifying the scope, then analyzing the market and user needs, and finally proposing a solution with clear success metrics.

Tip

Does this approach sound good? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarify Questions (3 minutes)

  • Is this a company-specific product, or should I approach it as a generic solution?

  • Why it matters: This affects the resources available and potential integration with existing systems.
  • Hypothetical answer: Let's assume it's a generic solution for now.
  • Impact: We'll need to consider compatibility with various hotel management systems.
  • What's the target hotel segment - luxury, mid-range, or budget?

  • Why it matters: Different segments have varying needs and willingness to invest in valet services.
  • Hypothetical answer: Let's focus on mid-range to luxury hotels.
  • Impact: We'll prioritize features that add value without being overly costly.
  • Are there any specific pain points in current valet services we should address?

  • Why it matters: This helps us focus on solving real, pressing issues.
  • Hypothetical answer: Long wait times and lost tickets are common complaints.
  • Impact: We'll prioritize solutions that address these specific issues.
  • What's our timeline and budget for this project?

  • Why it matters: This affects the scope and complexity of our solution.
  • Hypothetical answer: Let's assume a 6-month timeline with a moderate budget.
  • Impact: We'll focus on a MVP with core features, planning for future enhancements.

Propose the Goal

Given the focus on enhancing hotel services, I believe our goal should be to create a digital valet service that improves guest satisfaction while increasing operational efficiency for hotels. Does this align with your vision?

Define the Scope

For this product design challenge, let's focus on developing a mobile app for guests and a management system for valet staff. We'll assume we're targeting mid-range to luxury hotels in urban areas, with an initial rollout in major U.S. cities.

Tip

I'll take a moment to organize my thoughts before moving on to the next step.

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