How can Global Music Rights address the recent spike in unmatched performances reported by radio stations using our tracking software?

Introduction

Global Music Rights' recent spike in unmatched performances reported by radio stations using our tracking software presents a critical challenge. This issue directly impacts our core business of ensuring proper rights management and compensation for artists. I'll approach this problem systematically, focusing on identifying the root cause, validating hypotheses, and developing both immediate and long-term solutions.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be a recent change in our tracking software. Has there been any recent update or modification to our tracking system?

Why it matters: Software changes could directly impact performance matching. Expected answer: Yes, a recent update was implemented. Impact on approach: If confirmed, we'd focus on the update's specifics and potential bugs.

• Considering the scale, I'm wondering about the magnitude of this spike. Can you provide specifics on the percentage increase in unmatched performances?

Why it matters: The scale helps prioritize the issue and gauge its impact. Expected answer: A significant increase, perhaps 20-30%. Impact on approach: A larger spike might indicate a systemic issue rather than an isolated incident.

• Given the nature of our business, I'm curious about the types of performances affected. Are we seeing this spike across all genres or specific music categories?

Why it matters: This helps identify if the issue is universal or category-specific. Expected answer: The spike is more pronounced in certain genres. Impact on approach: Genre-specific issues might point to problems with particular data sources or matching algorithms.

• Thinking about our user base, I'm interested in the distribution of this issue. Is this spike consistent across all radio stations or concentrated among specific users or regions?

Why it matters: This helps determine if it's a widespread issue or limited to certain user segments. Expected answer: The issue is more prevalent among smaller, independent stations. Impact on approach: User-specific problems might indicate issues with onboarding or user education.