How can Graham Holdings Company address the increasing student attrition rates at its Purdue University Global online programs over the past academic year?

Introduction

Addressing increasing student attrition rates at Purdue University Global's online programs is crucial for Graham Holdings Company's educational portfolio success. I'll approach this issue systematically, focusing on identifying root causes, validating hypotheses, and developing targeted solutions.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be seasonal factors at play. Has the attrition increase been consistent across all semesters, or is it more pronounced during specific periods?

Why it matters: Seasonal patterns could indicate external factors or program-specific issues. Expected answer: Attrition spike observed mainly during fall semester. Impact on approach: Would focus on fall-specific factors if confirmed.

• Considering student demographics, I'm wondering if the attrition is uniform across all student groups. Have you noticed any particular segments (e.g., part-time vs. full-time, undergraduate vs. graduate) experiencing higher attrition rates?

Why it matters: Identifies vulnerable student populations for targeted interventions. Expected answer: Higher attrition among part-time undergraduate students. Impact on approach: Would tailor solutions to support part-time undergraduates if confirmed.

• Thinking about recent changes, I'm curious if there have been any significant modifications to the program structure, curriculum, or learning platform in the past year?

Why it matters: Recent changes could directly impact student experience and retention. Expected answer: New learning management system implemented six months ago. Impact on approach: Would investigate LMS usability and adoption if confirmed.

• Considering financial aspects, I'm wondering if there have been any changes to tuition costs, financial aid policies, or payment structures recently?

Why it matters: Financial factors often play a crucial role in student retention decisions. Expected answer: No significant financial changes in the past year. Impact on approach: Would shift focus to non-financial factors if confirmed.