Introduction
The trade-off between producing original streaming content versus licensing popular existing shows for Paramount+ is a critical decision for CBS. This scenario involves balancing the potential for unique, brand-defining content against the proven appeal of established shows. My analysis will cover the strategic implications, user impact, and financial considerations of this trade-off.
I'll start by asking clarifying questions, then identify the trade-off type, analyze the product, and develop a hypothesis. From there, I'll define key metrics, design an experiment, plan data analysis, create a decision framework, and provide recommendations.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Helps understand the current content strategy and potential for shift Expected answer: 30% original, 70% licensed Impact on approach: A low percentage of originals might indicate more room for growth in that area
Why it matters: Indicates user preference and engagement levels Expected answer: Licensed content has higher average watch time Impact on approach: Might suggest maintaining a strong licensed content base while gradually increasing originals
Why it matters: Helps assess financial implications and current investment strategy Expected answer: 60% for licensed, 40% for original content Impact on approach: Might indicate room to shift more budget towards originals if they show promise
Why it matters: Affects our ability to promote and gain traction for new original content Expected answer: System is moderately effective but has room for improvement Impact on approach: Might need to factor in algorithm improvements alongside content strategy
Why it matters: Helps understand the unique value of our licensed content Expected answer: 40% of licensed content is exclusive Impact on approach: Lower exclusivity might push towards more original content investment
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