How can Get Well improve its digital rounding solution to increase patient engagement during hospital stays?

Introduction

To improve Get Well's digital rounding solution and increase patient engagement during hospital stays, we need to focus on enhancing the user experience, addressing key pain points, and leveraging technology to create a more interactive and personalized platform. I'll approach this challenge by first clarifying our understanding of the current product, then analyzing user segments and pain points, generating innovative solutions, and finally prioritizing our approach with clear metrics for success.

Step 1

Clarifying Questions

• Looking at the product context, I'm thinking about the primary use cases for Get Well's digital rounding solution. Could you provide more insight into how patients and healthcare providers typically interact with the platform during a hospital stay?

Why it matters: Understanding the core use cases will help us identify areas for improvement that will have the most significant impact on patient engagement. Expected answer: The platform is primarily used for daily check-ins, medication reminders, and communication between patients and care teams. Impact on approach: This would guide us to focus on enhancing these key interactions rather than adding entirely new features.

• Considering user behavior, I'm curious about the current engagement patterns. What's the average daily active user rate for patients, and how does this vary across different types of hospital stays or patient demographics?

Why it matters: This information will help us identify which user segments are underserved and where we have the most room for improvement. Expected answer: Daily active user rate is around 60%, with higher engagement among younger patients and those with longer hospital stays. Impact on approach: We might prioritize features that appeal to less engaged demographics or focus on increasing engagement during shorter hospital stays.

• Thinking about the product lifecycle, where does Get Well's digital rounding solution currently stand, and what are the primary metrics driving this improvement initiative?

Why it matters: This helps us understand if we should focus on user acquisition, retention, or monetization strategies. Expected answer: The product is in a growth phase, with a focus on increasing patient engagement and satisfaction scores. Impact on approach: We would likely prioritize features that drive engagement and improve the overall patient experience rather than focusing on monetization or new user acquisition.

• Considering external factors, how has the competitive landscape evolved recently, and are there any emerging technologies or trends in patient care that could influence our approach?

Why it matters: This helps us ensure our improvements are not just reactive but also forward-thinking and competitive. Expected answer: There's increasing competition from telehealth platforms, and a growing trend towards AI-assisted patient care and personalized health recommendations. Impact on approach: We might consider integrating AI-driven features or exploring ways to differentiate our offering from telehealth solutions.