How can Goibibo enhance its flight booking interface to simplify the process for first-time users?

Introduction

To enhance Goibibo's flight booking interface for first-time users, we need to focus on simplifying the process while maintaining the robust functionality that experienced users expect. I'll approach this challenge by analyzing user segments, identifying pain points, generating solutions, and proposing metrics to measure success. Let's dive in.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking about Goibibo's position in the market. Could you share insights on Goibibo's current market share and primary competitors in the flight booking space?

Why it matters: Determines if we should focus on differentiation or matching industry standards. Expected answer: Goibibo is a major player but faces stiff competition from MakeMyTrip and Cleartrip. Impact on approach: Would influence whether we prioritize unique features or streamline existing ones.

• Considering user behavior, I'm curious about the typical user journey. What percentage of first-time users successfully complete a booking, and at which steps do we see the highest drop-off rates?

Why it matters: Identifies critical pain points in the current interface. Expected answer: 60% completion rate, with highest drop-offs during payment and seat selection. Impact on approach: Would guide which areas of the booking process to prioritize for improvement.

• Regarding product lifecycle, where does Goibibo's flight booking feature stand? Are we looking to expand market share, improve retention, or focus on profitability?

Why it matters: Aligns our improvements with broader business objectives. Expected answer: Mature product focusing on improving retention and profitability. Impact on approach: Would emphasize optimizing existing features over adding new ones.

• Considering external factors, how has the post-pandemic travel resurgence affected user expectations and behaviors in flight booking?

Why it matters: Ensures our improvements address current market dynamics. Expected answer: Increased demand for flexibility, health safety information, and last-minute bookings. Impact on approach: Would incorporate these new user priorities into our interface improvements.