Introduction
Revolut's travel insurance offering presents a significant opportunity for improvement to provide more value to customers. As a fintech platform known for its innovative approach to banking and financial services, enhancing the travel insurance product aligns well with Revolut's mission to reimagine and simplify financial services. I'll outline a strategic approach to improve this offering, focusing on user needs, market trends, and technological innovations.
Framework overview
I'll use a structured approach to analyze the current offering, identify user pain points, generate solutions, and prioritize improvements. This will ensure a comprehensive and strategic product enhancement plan.
Step 1
Clarifying Questions (5 mins)
Why it matters: This helps us understand the product's current penetration and potential for growth. Expected answer: Around 20-30% of users have activated the travel insurance feature. Impact on approach: A low adoption rate would suggest focusing on awareness and onboarding, while a high rate might indicate a need for feature enhancement.
Why it matters: This information will help tailor improvements to specific markets or user groups. Expected answer: Higher adoption in Europe, lower in emerging markets. Impact on approach: Would influence whether to focus on localization or global standardization of features.
Why it matters: Identifies competitive advantages and improvement opportunities. Expected answer: Strengths in digital experience and integration, weaknesses in coverage breadth. Impact on approach: Would guide whether to focus on enhancing existing strengths or addressing weaknesses.
Why it matters: Ensures our improvements align with current travel trends and user needs. Expected answer: Increase in claims related to trip cancellations and health emergencies. Impact on approach: Would influence the types of coverage and features to prioritize.
Tip
At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.
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