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Product Management Improvement Question: Enhancing Revolut's travel insurance for increased customer value

In what ways can Revolut improve its travel insurance offering to provide more value to customers?

Product Improvement Medium Member-only
Product Strategy User Segmentation Solution Prioritization Fintech Insurance Travel
Product Strategy Fintech Travel Insurance Customer Value Revolut

Introduction

Revolut's travel insurance offering presents a significant opportunity for improvement to provide more value to customers. As a fintech platform known for its innovative approach to banking and financial services, enhancing the travel insurance product aligns well with Revolut's mission to reimagine and simplify financial services. I'll outline a strategic approach to improve this offering, focusing on user needs, market trends, and technological innovations.

Framework overview

I'll use a structured approach to analyze the current offering, identify user pain points, generate solutions, and prioritize improvements. This will ensure a comprehensive and strategic product enhancement plan.

Step 1

Clarifying Questions (5 mins)

  • Looking at Revolut's position in the fintech market, I'm curious about the current adoption rate of the travel insurance offering. Could you share some insights on what percentage of Revolut users are currently utilizing the travel insurance feature?

Why it matters: This helps us understand the product's current penetration and potential for growth. Expected answer: Around 20-30% of users have activated the travel insurance feature. Impact on approach: A low adoption rate would suggest focusing on awareness and onboarding, while a high rate might indicate a need for feature enhancement.

  • Considering the global nature of Revolut's user base, I'm wondering about the geographical distribution of travel insurance usage. Are there specific regions or user segments where the uptake is particularly high or low?

Why it matters: This information will help tailor improvements to specific markets or user groups. Expected answer: Higher adoption in Europe, lower in emerging markets. Impact on approach: Would influence whether to focus on localization or global standardization of features.

  • Given the competitive landscape in both fintech and insurance, I'm interested in understanding how Revolut's travel insurance offering compares to traditional insurers and other fintech players. What are the key differentiators and areas where we're lagging behind?

Why it matters: Identifies competitive advantages and improvement opportunities. Expected answer: Strengths in digital experience and integration, weaknesses in coverage breadth. Impact on approach: Would guide whether to focus on enhancing existing strengths or addressing weaknesses.

  • Considering the evolving travel patterns post-pandemic, I'm curious about how user needs and expectations for travel insurance have shifted. Have you observed any significant changes in claim types or frequency?

Why it matters: Ensures our improvements align with current travel trends and user needs. Expected answer: Increase in claims related to trip cancellations and health emergencies. Impact on approach: Would influence the types of coverage and features to prioritize.

Tip

At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.

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