How can Tiger Analytics improve its data visualization tools to make insights more accessible for non-technical users?

Introduction

To improve Tiger Analytics' data visualization tools for non-technical users, we need to focus on simplifying complex data insights while maintaining depth and accuracy. I'll outline a strategic approach to enhance accessibility, usability, and value for our target audience.

Step 1

Clarifying Questions (5 mins)

• Looking at the product context, I'm thinking Tiger Analytics might be targeting a diverse range of business users. Could you help me understand who our primary non-technical users are and their key use cases?

Why it matters: Determines the level of simplification needed and specific features to prioritize Expected answer: Mid-level managers and executives across various departments Impact on approach: Would focus on high-level insights and executive-friendly visualizations

• Considering user behavior, I'm curious about the current adoption rate and usage patterns. Can you share insights on how frequently non-technical users interact with our tools and which features they use most?

Why it matters: Helps identify areas of friction and opportunities for improvement Expected answer: Weekly usage, primarily for report generation and basic data exploration Impact on approach: Would prioritize streamlining report creation and enhancing data exploration capabilities

• Regarding pain points and market position, I'd like to understand our competitive landscape. How do our visualization tools compare to major competitors in terms of accessibility for non-technical users?

Why it matters: Identifies areas where we can differentiate and improve Expected answer: We excel in data processing but lag in user-friendly interfaces Impact on approach: Would focus on UI/UX improvements while leveraging our data processing strengths

• Thinking about company alignment, I'm wondering how this initiative fits into Tiger Analytics' broader strategy. What are the key business objectives driving this improvement effort?

Why it matters: Ensures our solution aligns with overall company goals Expected answer: Expanding market share in non-technical segments and increasing user engagement Impact on approach: Would balance feature accessibility with potential for upselling advanced capabilities