how would you define the success of alibaba's taobao mobile app?

Introduction

Defining the success of Alibaba's Taobao mobile app requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively address this product success metrics challenge, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Taobao is Alibaba's consumer-to-consumer (C2C) mobile marketplace app, connecting millions of buyers and sellers in China. It's a critical part of Alibaba's ecosystem, competing with platforms like JD.com and Pinduoduo.

Key stakeholders include:

• Buyers: Seeking a wide product selection, competitive prices, and convenient shopping
• Sellers: Looking for a large customer base and tools to manage their businesses
• Alibaba: Aiming to maintain market leadership and drive revenue
• Advertisers: Wanting to reach Taobao's massive user base effectively

User flow:

1. Browse/search for products
2. Compare options and read reviews
3. Add items to cart and complete purchase
4. Receive order and leave feedback

Taobao fits into Alibaba's strategy of creating a comprehensive e-commerce ecosystem. It's in the mature stage of its lifecycle but continues to innovate to maintain its market position.

Software-specific context:

• Platform: Native mobile app (iOS/Android)
• Integration: Deeply integrated with Alibaba's payment (Alipay) and logistics systems
• Deployment: Regular updates through app stores