how would you define the success of alltrails's user-generated trail reviews?

Introduction

Defining the success of AllTrails' user-generated trail reviews is crucial for understanding the product's impact and guiding strategic decisions. To approach this product success metrics problem effectively, I will follow a simple product success metric framework. I'll cover core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

AllTrails is a popular mobile app and website that provides detailed information about hiking, biking, and running trails worldwide. User-generated trail reviews are a key feature of the platform, allowing hikers to share their experiences, tips, and photos with the community.

Key stakeholders include:

1. Hikers/users: Seeking reliable trail information and community insights
2. AllTrails: Aiming to grow user base and engagement
3. Trail managers/park services: Interested in trail usage data and maintenance needs
4. Advertisers/partners: Looking for targeted exposure to outdoor enthusiasts

User flow for trail reviews:

1. Users complete a trail and open the AllTrails app
2. They navigate to the trail page and select "Write a Review"
3. Users rate the trail, add comments, upload photos, and submit the review
4. Other users can then view, like, or comment on the review

User-generated reviews fit into AllTrails' broader strategy of creating a comprehensive, community-driven platform for outdoor enthusiasts. This feature helps differentiate AllTrails from competitors like Hiking Project or Gaia GPS, which may have less robust user-generated content.

AllTrails is in the growth stage of its product lifecycle, focusing on expanding its user base and increasing engagement with the platform.