How would you define the success of Behaviour Interactive's Hooked on You: A Dead by Daylight Dating Sim?

Introduction

Defining the success of Behaviour Interactive's Hooked on You: A Dead by Daylight Dating Sim requires a nuanced approach that considers both the unique nature of the product and its place within the broader Dead by Daylight franchise. To effectively address this product success metrics challenge, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Hooked on You is a dating simulation spin-off of the popular asymmetric survival horror game Dead by Daylight. It's a visual novel-style game where players can romantically pursue four of Dead by Daylight's iconic killers in a beach resort setting.

Key stakeholders include:

1. Existing Dead by Daylight fans
2. New players attracted by the dating sim genre
3. Behaviour Interactive (developer and publisher)
4. Streamers and content creators

The user flow involves players making choices throughout the narrative that affect their relationships with the characters. Each playthrough offers different outcomes based on these decisions, encouraging multiple playthroughs to see all content.

This product fits into Behaviour's strategy of expanding the Dead by Daylight IP beyond its core gameplay, potentially attracting new audiences and re-engaging existing fans. It's a unique offering in the horror game space, with few direct competitors combining dating sims with horror franchises.

As a spin-off title, Hooked on You is likely in the introduction stage of its product lifecycle. It's experimental in nature, testing the waters for potential future expansions or similar spin-offs.

Software-specific context:

• Platform: PC (Steam)
• Integration points: Steam achievements, potential cross-promotion with Dead by Daylight
• Deployment model: One-time purchase digital download