how would you define the success of bloom & wild's mobile app for ordering flowers?

Introduction

Defining the success of Bloom & Wild's mobile app for ordering flowers requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively address this product success metrics challenge, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Bloom & Wild's mobile app is a digital platform for ordering and sending flowers. It's designed to simplify the flower-buying process, offering a seamless user experience from browsing to delivery.

Key stakeholders include:

• Customers: Seeking convenient, high-quality flower delivery
• Florists/Suppliers: Providing flowers and arrangements
• Delivery Partners: Ensuring timely and proper delivery
• Company: Aiming for growth and profitability

User flow:

1. Browse: Users explore curated collections or search for specific flowers
2. Select: Choose arrangement, add customizations or gift options
3. Checkout: Enter recipient details, delivery date, and payment information
4. Track: Monitor order status and receive delivery confirmation

The app aligns with Bloom & Wild's broader strategy of disrupting the traditional flower delivery market through technology and convenience. It competes with both traditional florists and other online flower delivery services, differentiating itself through its mobile-first approach and innovative packaging solutions.

Product Lifecycle Stage: Growth - The app is established but still expanding its user base and feature set.

Software-specific context:

• Platform: Native iOS and Android apps
• Integration points: Payment gateways, logistics systems, inventory management
• Deployment model: Regular updates through app stores