How would you define the success of Deposit Solutions's B2B deposit brokerage service?

Introduction

Defining the success of Deposit Solutions's B2B deposit brokerage service requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Deposit Solutions offers a B2B deposit brokerage service that connects banks seeking deposits with those having excess liquidity. This platform enables banks to offer their customers a wider range of deposit products from partner banks, enhancing their product portfolio without the need for direct relationships.

Key stakeholders include:

1. Partner banks (both deposit-taking and deposit-seeking)
2. End customers (savers)
3. Deposit Solutions (the platform provider)
4. Regulators

The user flow typically involves:

1. A customer visits their bank's platform
2. They browse deposit products from various partner banks
3. The customer selects and invests in a deposit product
4. Funds are transferred, and the deposit is managed through the platform

This service aligns with the broader fintech trend of open banking and financial product marketplaces. It's particularly relevant in low-interest-rate environments where banks struggle to attract deposits and savers seek better returns.

Competitors in this space include Raisin and Savedo, though Deposit Solutions has gained significant traction in Europe.

In terms of product lifecycle, the B2B deposit brokerage service is in the growth stage, with increasing adoption among banks but still room for expansion into new markets and deeper penetration in existing ones.