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Product Management Analytics Question: Defining success metrics for Doctolib's telehealth consultation service

how would you define the success of doctolib's telehealth consultation service?

Product Success Metrics Medium Member-only
Metric Definition Stakeholder Analysis Data Interpretation Healthcare Technology Telemedicine
User Engagement Product Metrics Healthcare Tech Telehealth

Introduction

Defining the success of Doctolib's telehealth consultation service requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively address this product success metrics challenge, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy.

Step 1

Product Context

Doctolib's telehealth consultation service is a digital platform that connects patients with healthcare providers for remote medical consultations. This service is part of Doctolib's broader ecosystem of healthcare management tools.

Key stakeholders include:

  • Patients: Seeking convenient, accessible healthcare
  • Healthcare providers: Looking to expand their practice and improve efficiency
  • Doctolib: Aiming to grow its user base and revenue
  • Healthcare systems: Interested in reducing costs and improving access to care

User flow:

  1. Patient logs in and selects "telehealth consultation"
  2. Patient chooses a healthcare provider and available time slot
  3. Patient and provider connect via video call at the scheduled time
  4. Provider conducts consultation and provides recommendations or prescriptions
  5. Patient receives follow-up instructions and can book future appointments

This service aligns with Doctolib's strategy of digitizing and streamlining healthcare processes. Compared to competitors like Teladoc or Amwell, Doctolib's integration with its existing appointment booking system provides a more seamless experience for both patients and providers.

Product Lifecycle Stage: Growth - The telehealth market is expanding rapidly, especially post-COVID, and Doctolib is actively growing its user base and feature set.

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