How would you define the success of Dow Jones's Wall Street Journal mobile app?

Introduction

Defining the success of Dow Jones's Wall Street Journal mobile app requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

The Wall Street Journal (WSJ) mobile app is a digital extension of the renowned financial newspaper, offering subscribers access to real-time news, market data, and analysis. Key stakeholders include:

1. Subscribers: Seeking timely, accurate financial information and analysis
2. Advertisers: Looking for engaged, high-value audience exposure
3. Dow Jones: Aiming to maintain brand prestige and drive revenue
4. Journalists: Needing an effective platform to distribute their content

User flow typically involves opening the app, browsing headlines, reading articles, checking market data, and potentially sharing content. The app fits into Dow Jones's broader strategy of digital transformation and maintaining relevance in the evolving media landscape.

Compared to competitors like Financial Times or Bloomberg, WSJ aims to differentiate through its editorial voice and exclusive content. The product is in a mature stage but requires continuous innovation to retain subscribers and attract new ones in a competitive digital news market.