How would you define the success of InterContinental Hotels Group's Meet with Confidence event planning service?

Introduction

Defining the success of InterContinental Hotels Group's Meet with Confidence event planning service requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Meet with Confidence is IHG's event planning service designed to streamline the process of organizing meetings and events at their properties. This service caters to corporate clients, event planners, and individuals looking to host gatherings ranging from small business meetings to large conferences.

Key stakeholders include:

1. Event organizers (primary users)
2. IHG hotel properties
3. Event attendees
4. IHG corporate leadership

The user flow typically involves:

1. Initial inquiry and consultation
2. Venue selection and customization
3. Booking and contract finalization
4. Event execution and on-site support
5. Post-event feedback and follow-up

Meet with Confidence fits into IHG's broader strategy of diversifying revenue streams and strengthening relationships with corporate clients. It aims to position IHG as a preferred partner for business events, leveraging their global portfolio of properties.

Compared to competitors like Marriott's Event Management Platform, Meet with Confidence emphasizes personalized service and flexibility. However, it may lag behind in terms of advanced digital tools for virtual or hybrid events.

In terms of product lifecycle, Meet with Confidence is in the growth stage. It's established but still evolving to meet changing market demands, particularly in the post-pandemic landscape where event planning norms are shifting.