Introduction
Defining the success of Internet Brands's Lawyers.com attorney directory service requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.
I'll follow a simple success metrics framework covering product context, success metrics hierarchy.
Step 1
Product Context
Lawyers.com is an online directory service that connects individuals and businesses seeking legal representation with qualified attorneys. The platform serves as a marketplace, allowing users to search for lawyers based on location, practice area, and other criteria.
Key stakeholders include:
- Users (potential clients)
- Attorneys
- Internet Brands (parent company)
- Advertisers
User flow:
- Search: Users enter their legal issue and location
- Browse results: Users view attorney profiles, ratings, and reviews
- Contact: Users reach out to attorneys directly or request a consultation
Lawyers.com fits into Internet Brands' strategy of operating niche vertical marketplaces. It competes with platforms like Avvo and FindLaw, differentiating through its extensive attorney database and user-friendly interface.
As a mature product in the growth stage, Lawyers.com focuses on expanding its user base and improving engagement between attorneys and potential clients.
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