how would you define the success of iqiyi's original content production?

Introduction

Defining the success of iQiyi's original content production is crucial for evaluating the effectiveness of their content strategy and overall business performance. To approach this product success metric problem effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

iQiyi is a leading Chinese video streaming platform, often referred to as the "Netflix of China." Their original content production is a key differentiator in the competitive streaming market. The primary stakeholders include:

1. Viewers: Seeking high-quality, engaging content
2. Content creators: Looking for creative freedom and resources
3. Advertisers: Targeting engaged audiences
4. Investors: Expecting growth and profitability

User flow typically involves browsing content, selecting a show, watching episodes, and potentially engaging with related content or community features.

Original content production fits into iQiyi's broader strategy of reducing reliance on licensed content, building a unique brand identity, and increasing user engagement and retention. Compared to competitors like Tencent Video and Youku, iQiyi has been particularly aggressive in its original content investments.

In terms of product lifecycle, iQiyi's original content production is in the growth stage, with ongoing expansion and refinement of their content portfolio.

Software considerations:

• Platform: Multi-device streaming platform (mobile, web, smart TV)
• Integration: Content management systems, recommendation engines, analytics tools
• Deployment: Regular content releases, platform updates