how would you define the success of luno's educational content for new crypto investors?

Introduction

Defining the success of Luno's educational content for new crypto investors is crucial for evaluating the effectiveness of their onboarding strategy and overall user acquisition efforts. To approach this product success metric problem effectively, I will follow a simple product success metric framework. I'll cover core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Luno's educational content for new crypto investors is likely a multi-faceted digital resource designed to help newcomers understand cryptocurrency basics, trading principles, and platform-specific features. This content may include articles, videos, interactive tutorials, and quizzes, all aimed at building user confidence and competence in crypto investing.

Key stakeholders include:

1. New crypto investors (primary users)
2. Luno's product and marketing teams
3. Luno's customer support team
4. Luno's executive leadership

The user flow might look something like this:

1. User discovers Luno's educational content (via search, social media, or after signing up)
2. User engages with various content pieces, learning about crypto fundamentals
3. User applies knowledge by starting to trade on Luno's platform
4. User continues to reference educational content as they become more active investors

This educational initiative fits into Luno's broader strategy of expanding the crypto ecosystem by lowering barriers to entry for new investors. By providing high-quality, accessible education, Luno aims to differentiate itself from competitors and build trust with potential users.

Compared to competitors like Coinbase Learn or Binance Academy, Luno's educational content likely focuses more on beginner-friendly, localized content for emerging markets, aligning with their target audience.

In terms of product lifecycle, this educational content is likely in the growth stage. As crypto adoption continues to increase globally, there's a constant influx of new potential users seeking education.