Introduction
Defining the success of Medium's partner program for writers is crucial for evaluating its effectiveness and guiding strategic decisions. To approach this product success metrics problem effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.
Framework Overview
I'll follow a simple success metrics framework covering product context, success metrics hierarchy, and strategic initiatives.
Step 1
Product Context
Medium's partner program is a monetization feature that allows writers to earn money based on member engagement with their content. Key stakeholders include:
- Writers: Seeking compensation and audience growth
- Readers: Looking for high-quality, diverse content
- Medium: Aiming to attract and retain both writers and readers
- Advertisers: Interested in reaching engaged audiences (indirectly)
The user flow typically involves:
- Writers publish articles on Medium
- Readers engage with content (read, clap, comment)
- Medium calculates engagement and distributes earnings
- Writers receive payments and analytics
This program fits into Medium's broader strategy of creating a sustainable ecosystem for quality content creation and consumption. It competes with other platforms like Substack or personal blogs, but differentiates through its built-in audience and curation.
In terms of product lifecycle, the partner program is in the growth stage, having moved past initial launch but still evolving and expanding.
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