how would you define the success of practo's online consultation service?

Introduction

Defining the success of Practo's online consultation service requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively evaluate this product, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Practo's online consultation service is a telemedicine platform that connects patients with doctors for remote medical consultations. Key stakeholders include:

1. Patients: Seeking convenient, accessible healthcare
2. Doctors: Looking to expand their practice and serve more patients
3. Practo: Aiming to grow its user base and revenue
4. Healthcare system: Interested in improving access and efficiency

User flow:

1. Patient logs in and selects a doctor or specialty
2. Books an appointment or initiates an immediate consultation
3. Conducts video call with doctor
4. Receives digital prescription and follow-up instructions

This service aligns with Practo's broader strategy of digitizing healthcare and improving access. Compared to competitors like Lybrate or mFine, Practo has a larger network of doctors and a more comprehensive suite of healthcare services.

Product Lifecycle Stage: Growth phase - the online consultation market is expanding rapidly, especially post-pandemic, but still has significant room for adoption and improvement.