How would you define the success of Sabre's GetThere corporate travel booking tool?

Introduction

Defining the success of Sabre's GetThere corporate travel booking tool requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

GetThere is Sabre's corporate travel booking tool designed to streamline the travel management process for businesses. It allows employees to book flights, hotels, and rental cars while ensuring compliance with company travel policies.

Key stakeholders include:

1. Corporate clients (travel managers and finance teams)
2. Business travelers
3. Travel suppliers (airlines, hotels, car rental companies)
4. Sabre (as the platform provider)

User flow:

1. Traveler logs in and inputs trip details
2. System displays policy-compliant options
3. Traveler selects and books preferred options
4. Booking is processed and confirmed

GetThere fits into Sabre's broader strategy of providing end-to-end travel technology solutions for businesses. It competes with similar tools like Concur Travel and Amadeus cytric Travel & Expense, differentiating itself through deep integration with Sabre's GDS and focus on policy compliance.

Product Lifecycle Stage: Mature - GetThere has been in the market for years and is continuously evolving to meet changing corporate travel needs.

Software-specific context:

• Platform: Web-based with mobile capabilities
• Integration: Connects with Sabre GDS, expense management systems, and corporate ERP systems
• Deployment: Cloud-based SaaS model with customization options for large enterprises