how would you define the success of skyscanner's flight booking integration?

Introduction

Defining the success of Skyscanner's flight booking integration is crucial for evaluating its impact on the overall business and user experience. To approach this product success metrics problem effectively, I will follow a simple product success metric framework. I'll cover core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Skyscanner's flight booking integration is a feature that allows users to complete their flight bookings directly on the Skyscanner platform, rather than redirecting to airline or travel agency websites. This integration streamlines the user journey and potentially increases conversion rates.

Key stakeholders include:

1. Users: Seeking a seamless booking experience
2. Airlines: Looking to increase bookings and reduce distribution costs
3. Skyscanner: Aiming to improve user experience and increase revenue
4. Travel agencies: Potentially concerned about losing direct bookings

The user flow typically involves:

1. Search: Users enter flight details (origin, destination, dates)
2. Results: Skyscanner displays available flights and prices
3. Selection: Users choose their preferred flight
4. Booking: Users complete the booking process within Skyscanner's interface
5. Confirmation: Users receive booking confirmation and details

This integration aligns with Skyscanner's strategy to become a one-stop-shop for travel planning and booking, differentiating itself from competitors like Kayak or Momondo. It's currently in the growth stage of its product lifecycle, with ongoing improvements and expansion to more airlines and routes.