how would you define the success of skyscanner's mobile app user experience?

Introduction

Defining the success of Skyscanner's mobile app user experience is crucial for optimizing the product and driving business growth. To approach this product success metrics problem effectively, I will follow a simple product success metric framework. I'll cover core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Skyscanner's mobile app is a travel metasearch engine that allows users to compare prices for flights, hotels, and car rentals across various providers. Key stakeholders include:

1. Users: Travelers seeking the best deals and convenient booking options
2. Travel providers: Airlines, hotels, and car rental companies
3. Skyscanner: The company itself, aiming to generate revenue through commissions and ads

The typical user flow involves:

1. Opening the app and entering travel details
2. Browsing search results and applying filters
3. Comparing options and selecting the best deal
4. Completing the booking (either in-app or redirected to provider)

Skyscanner's app fits into the company's broader strategy of being a one-stop-shop for travel planning and booking. It competes with other travel apps like Kayak, Expedia, and Google Flights, differentiating itself through its user-friendly interface and comprehensive search capabilities.

In terms of product lifecycle, the Skyscanner app is in the maturity stage, with a large user base and established market presence. However, continuous innovation is necessary to maintain its competitive edge.