how would you define the success of skyscanner's price comparison tool?

Introduction

Defining the success of Skyscanner's price comparison tool is crucial for evaluating its effectiveness and guiding strategic decisions. To approach this product success metrics problem effectively, I will follow a simple product success metric framework. I'll cover core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Skyscanner's price comparison tool is a core feature of their travel search engine, allowing users to compare flight prices across multiple airlines and online travel agencies. Key stakeholders include:

1. Users: Travelers seeking the best flight deals
2. Airlines and OTAs: Partners providing inventory and pricing
3. Skyscanner: The company itself, aiming to generate revenue and grow market share

User flow:

1. Search: Users enter travel details (origin, destination, dates)
2. Results: The tool displays a list of flight options with prices
3. Filtering: Users can refine results based on preferences
4. Booking: Users select a flight and are redirected to complete their booking

This tool is central to Skyscanner's strategy of being a one-stop-shop for travel planning and booking. It competes with other metasearch engines like Kayak and Google Flights, differentiating through its user-friendly interface and comprehensive coverage.

Product Lifecycle Stage: Mature. The price comparison tool is a well-established feature, but Skyscanner continually refines it to maintain competitiveness and improve user experience.