How would you define the success of Sojern's Meta Search Marketing service?

Introduction

Defining the success of Sojern's Meta Search Marketing service requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Sojern's Meta Search Marketing service is a digital advertising solution tailored for the travel industry. It allows travel companies to display their real-time rates and availability across major metasearch engines like Google Hotel Ads, TripAdvisor, and Kayak.

Key stakeholders include:

1. Travel companies (hotels, airlines, etc.) seeking to increase bookings
2. Metasearch engines looking for quality listings
3. Travelers searching for the best travel deals
4. Sojern's internal teams (sales, product, engineering)

User flow:

1. Travel company integrates with Sojern's platform
2. Sojern pushes inventory and pricing to metasearch engines
3. Traveler searches on metasearch engine and sees client's listing
4. Traveler clicks through to the travel company's site to book

This service fits into Sojern's broader strategy of providing comprehensive digital marketing solutions for the travel industry. It complements their display advertising and social media marketing offerings.

Compared to competitors like Koddi or Triptease, Sojern's unique selling point is its integration with a wider suite of travel marketing tools and its extensive data partnerships.

Product Lifecycle Stage: Growth - The metasearch marketing space is still expanding, with increasing adoption by travel companies and evolving capabilities of metasearch engines.

Software-specific context:

• Platform: Cloud-based SaaS solution
• Integration points: Travel company inventory systems, metasearch engine APIs
• Deployment model: Continuous integration/continuous deployment (CI/CD) for rapid updates