how would you define the success of unacademy's mobile app?

Introduction

Defining the success of Unacademy's mobile app requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Unacademy's mobile app is an ed-tech platform offering online courses and test preparation materials for various competitive exams in India. Key stakeholders include:

1. Students: Seeking quality education and exam preparation
2. Educators: Looking to reach a wider audience and monetize their expertise
3. Unacademy: Aiming to grow its user base and revenue
4. Investors: Expecting return on investment and business growth

User flow typically involves:

1. App installation and account creation
2. Course browsing and selection
3. Content consumption (video lectures, quizzes, etc.)
4. Progress tracking and performance assessment

The app fits into Unacademy's broader strategy of democratizing education and becoming the leading ed-tech platform in India. Competitors include BYJU'S and Vedantu, with Unacademy differentiating through its focus on live classes and a wide range of exam preparations.

Product Lifecycle Stage: Growth phase, with rapid user acquisition and expanding course offerings.

Software-specific context:

• Platform: Native mobile app (iOS and Android)
• Integration points: Payment gateways, content delivery networks
• Deployment model: Regular app updates through app stores