Introduction
Defining the success of Urban Company's on-demand professional services feature requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.
Framework Overview
I'll follow a simple success metrics framework covering product context, success metrics hierarchy.
Step 1
Product Context
Urban Company's on-demand professional services feature connects users with skilled professionals for various home services like cleaning, repairs, and beauty treatments. Key stakeholders include:
- Users seeking convenient, reliable home services
- Service professionals looking for flexible work opportunities
- Urban Company aiming to grow its platform and revenue
The user flow typically involves:
- Browsing available services
- Selecting a specific service and time slot
- Booking and payment
- Service delivery
- Rating and feedback
This feature aligns with Urban Company's strategy to become the go-to platform for home services in urban areas. It competes with traditional service providers and other on-demand platforms, differentiating through quality assurance and a wide range of services.
The product is in the growth stage, focusing on expanding its user base and service offerings while improving operational efficiency.
Software-specific context:
- Platform: Mobile app and web-based
- Integration points: Payment gateways, mapping services, CRM systems
- Deployment model: Cloud-based with regular updates
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