How would you define the success of Wattpad's mobile app reading experience?

Introduction

Defining the success of Wattpad's mobile app reading experience is crucial for ensuring the product meets user needs and business objectives. To approach this product success metrics problem effectively, I will follow a simple product success metric framework. I'll cover core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Wattpad's mobile app is a platform for reading and writing original stories. It caters to a diverse audience of readers and writers, primarily targeting young adults. The app allows users to discover, read, and engage with a wide range of user-generated content across various genres.

Key stakeholders include:

1. Readers: Seeking engaging content and a seamless reading experience
2. Writers: Looking for a platform to share their work and gain recognition
3. Advertisers: Interested in reaching Wattpad's audience
4. Wattpad: Aiming to grow its user base and monetize the platform

User flow:

1. Discovery: Users browse categories, search for specific titles, or receive personalized recommendations
2. Reading: Users engage with content, potentially leaving comments or votes
3. Engagement: Readers may follow authors, join communities, or participate in writing contests
4. Creation: Some users transition to writing and publishing their own stories

Wattpad's app fits into the company's broader strategy of building a global community of readers and writers while monetizing through advertising, paid content, and partnerships with publishers and studios.

Compared to competitors like Kindle or Goodreads, Wattpad differentiates itself by focusing on user-generated content and fostering a community of emerging writers.

Product Lifecycle Stage: Wattpad's mobile app is in the growth stage, continuously expanding its user base and exploring new monetization strategies.