how would you define the success of zomato's subscription-based dining program?

Introduction

Defining the success of Zomato's subscription-based dining program requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively evaluate this product, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Zomato's subscription-based dining program, often called Zomato Pro or Zomato Gold, is a premium membership service offering exclusive discounts and benefits at partner restaurants. Key stakeholders include:

1. Diners: Seeking value and exclusive experiences
2. Restaurants: Aiming to increase footfall and revenue
3. Zomato: Looking to boost user engagement and monetization
4. Delivery partners: Potentially impacted by dine-in focus

User flow typically involves:

1. Subscribing to the program
2. Browsing partner restaurants
3. Dining out and redeeming offers
4. Rating experiences and sharing feedback

This program aligns with Zomato's strategy to diversify revenue streams beyond food delivery and increase user retention. Competitors like EazyDiner and Dineout offer similar programs, but Zomato's vast user base gives it a potential edge.

In terms of product lifecycle, the subscription program is likely in the growth or maturity stage, depending on the specific market.