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Product Management Trade-off Question: Netflix offline viewing time limits versus increased storage usage

As PM for Netflix Downloads, would you expand Netflix offline viewing time limits with more storage usage, or maintain current download restrictions?

Product Trade-Off Medium Member-only
Data Analysis User Experience Design Technical Feasibility Assessment Streaming Media Entertainment Technology
User Experience Netflix Product Trade-Offs Content Streaming Storage Management

Introduction

The Netflix Downloads feature allows users to enjoy content offline, but we're facing a critical trade-off: should we expand offline viewing time limits at the cost of increased storage usage, or maintain current download restrictions? This decision impacts user experience, technical infrastructure, and our business model. I'll analyze this trade-off through the lens of user needs, technical feasibility, and business impact.

Analysis Approach

I'll start by clarifying key aspects of the situation, then dive into a comprehensive analysis of the trade-off, considering both short-term and long-term implications for our users and business.

Step 1

Clarifying Questions (3 minutes)

  • Based on recent user feedback, I'm thinking this might be driven by user demand. Could you share any insights on user satisfaction with current download limits?

Why it matters: Helps understand the urgency and potential impact on user retention Expected answer: Moderate dissatisfaction, particularly among travelers and commuters Impact on approach: Would prioritize expanding limits if user dissatisfaction is high

  • Considering our content licensing agreements, I'm wondering about potential legal implications. Are there any restrictions from content providers on extending offline viewing periods?

Why it matters: Ensures our solution aligns with legal obligations Expected answer: Some restrictions exist, varying by content and provider Impact on approach: Would require a nuanced implementation, possibly content-specific limits

  • Looking at our technical infrastructure, I'm curious about our current CDN and storage capabilities. How much additional load can our systems handle if we increase download limits?

Why it matters: Determines technical feasibility and potential costs Expected answer: Current system can handle 20-30% increase without major upgrades Impact on approach: Would influence the extent of limit expansion and rollout strategy

  • Considering our strategic priorities, how does this align with our current focus on user engagement and retention?

Why it matters: Ensures alignment with overall business strategy Expected answer: High priority, directly impacts key engagement metrics Impact on approach: Would justify faster timeline and more resources if highly aligned

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