How can we explain the unexpected 20% decline in active daily users for GSoft's Sharegate Apricot governance solution during Q2?

Introduction

The unexpected 20% decline in active daily users for GSoft's Sharegate Apricot governance solution during Q2 is a significant issue that requires immediate attention. To address this problem, I'll employ a systematic approach to identify, validate, and resolve the root cause while considering both short-term and long-term implications.

Step 1

Clarifying Questions (3 minutes)

• Looking at the timing, I'm thinking there might be seasonality at play. Has this decline been observed in previous Q2 periods?

Why it matters: Helps distinguish between cyclical patterns and unique issues. Expected answer: No similar declines in previous Q2 periods. Impact on approach: If true, we'd focus on recent changes rather than seasonal factors.

• Considering user segments, I'm curious about the distribution of the decline. Is the 20% drop uniform across all user types, or is it concentrated in specific segments?

Why it matters: Identifies whether the issue is global or segment-specific. Expected answer: The decline is more pronounced in enterprise users. Impact on approach: We'd prioritize investigating enterprise-specific factors if true.

• Thinking about recent changes, have there been any significant updates to the Sharegate Apricot solution in the weeks leading up to Q2?

Why it matters: Helps correlate the decline with potential product changes. Expected answer: A major UI overhaul was released two weeks before Q2. Impact on approach: We'd focus on usability and adoption issues if confirmed.

• Considering competitive landscape, has there been any notable market shift or new entrant that could explain this decline?

Why it matters: Assesses external factors that might be influencing user behavior. Expected answer: No significant market changes noted. Impact on approach: We'd prioritize internal factors if no external shifts are identified.