If you were the head of product at AirBnB, what metrics would you look at to determine success over a 2-year time horizon?

Introduction

Determining success metrics for Airbnb over a 2-year horizon requires a comprehensive approach that considers multiple stakeholders and the company's strategic objectives. As the head of product, I would focus on metrics that capture Airbnb's core value proposition of connecting hosts and guests while driving sustainable growth and user satisfaction.

Step 1

Product Context

Airbnb is a global online marketplace for short-term lodging and experiences. The platform connects hosts offering accommodations with guests seeking unique stays and local experiences. Key stakeholders include:

1. Hosts: Motivated by income generation and property utilization
2. Guests: Seeking affordable, unique accommodations and local experiences
3. Airbnb: Aiming for platform growth, revenue generation, and brand reputation
4. Local communities: Impacted by tourism and short-term rentals

User flow typically involves:

1. Search and discovery
2. Booking and payment
3. Stay experience
4. Post-stay review and feedback

Airbnb's strategy focuses on expanding its global reach, diversifying offerings (e.g., Experiences), and enhancing trust and safety on the platform. Competitors include traditional hotels, other vacation rental platforms (e.g., Vrbo), and local short-term rental options.

In terms of product lifecycle, Airbnb is in the growth/maturity stage, having established a strong market presence but still expanding into new markets and services.

Software considerations:

• Platform: Web and mobile apps
• Integration points: Payment systems, mapping services, messaging
• Deployment model: Cloud-based, continuous deployment