How would you measure the success of Airship's Mobile App Messaging feature?

Introduction

Measuring the success of Airship's Mobile App Messaging feature requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively evaluate this product success metric problem, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Airship's Mobile App Messaging feature is a critical component of their customer engagement platform, allowing businesses to send targeted, personalized messages to users within mobile applications. This feature enables companies to communicate with their audience through various message types, including in-app notifications, push notifications, and rich media messages.

Key stakeholders include:

1. App publishers/businesses: Seeking to increase user engagement and retention
2. End-users: Expecting relevant, non-intrusive communications
3. Airship: Aiming to grow market share and revenue in the mobile engagement space

User flow typically involves:

1. Message creation and targeting by the business
2. Delivery through Airship's infrastructure
3. Receipt and interaction by the end-user within the app

This feature aligns with Airship's broader strategy of providing comprehensive mobile engagement solutions. Compared to competitors like Braze or OneSignal, Airship emphasizes its advanced targeting capabilities and integration with other engagement channels.

In terms of product lifecycle, Mobile App Messaging is in the mature stage, with ongoing refinements and feature enhancements to maintain market leadership.