Introduction
Measuring the success of Altice USA's Optimum Mobile service requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively evaluate this mobile service, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.
I'll follow a simple success metrics framework covering product context, success metrics hierarchy.
Step 1
Product Context
Optimum Mobile is a mobile virtual network operator (MVNO) service offered by Altice USA, primarily targeting existing Optimum and Suddenlink cable customers. The service leverages T-Mobile's network infrastructure to provide cellular coverage.
Key stakeholders include:
- Customers: Seeking affordable, reliable mobile service
- Altice USA: Aiming to increase revenue and customer retention
- T-Mobile: Network partner interested in wholesale revenue
- Regulators: Ensuring fair competition and consumer protection
User flow:
- Awareness: Customers learn about Optimum Mobile through marketing or as an existing cable customer
- Consideration: Compare plans and pricing with other providers
- Purchase: Sign up for service, potentially bundling with existing cable/internet
- Activation: Receive SIM card, activate service, and port number if needed
- Usage: Utilize voice, text, and data services
- Support: Access customer service for issues or account changes
- Renewal/Churn: Decide to continue or switch providers
Optimum Mobile fits into Altice USA's broader strategy of offering bundled services to increase customer loyalty and average revenue per user (ARPU). It competes with other MVNOs like Xfinity Mobile and Spectrum Mobile, as well as major carriers.
Product Lifecycle Stage: Growth phase, as Altice USA continues to expand its mobile subscriber base and refine its offerings.
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