How would you measure the success of Prime Music/Music Unlimited?

Introduction

Measuring the success of Prime Music/Music Unlimited is crucial for Amazon's streaming service strategy. To approach this product success metrics problem effectively, I'll follow a simple product success metric framework. This structured approach covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Prime Music/Music Unlimited is Amazon's music streaming service, offering millions of songs, playlists, and podcasts to subscribers. It's available as a standalone service (Music Unlimited) or as part of the Prime membership (Prime Music).

Key stakeholders include:

• Users: Seeking a vast music library and personalized experience
• Artists/Labels: Looking for fair compensation and exposure
• Amazon: Aiming to increase Prime subscriptions and ecosystem lock-in
• Advertisers: Interested in reaching users (for ad-supported tiers)

User flow typically involves:

1. Browsing/searching for content
2. Creating/following playlists
3. Listening to music/podcasts
4. Discovering new content through recommendations

The service fits into Amazon's broader strategy of enhancing the Prime ecosystem and gathering user data to improve cross-selling opportunities. Compared to competitors like Spotify and Apple Music, Amazon's offering is more tightly integrated with its e-commerce platform and smart home devices.

Product Lifecycle Stage: Growth/Maturity - The service has been established but continues to evolve and expand its user base.

Software-specific context:

• Platform: Cross-platform (web, mobile apps, smart devices)
• Integration points: Alexa, Amazon Echo devices, Fire TV
• Deployment model: Cloud-based streaming with offline capabilities