How would you measure the success of Amazon Subscribe & Save?

Introduction

Measuring the success of Amazon Subscribe & Save requires a comprehensive approach that considers multiple stakeholders and metrics. To effectively evaluate this product, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context (5 minutes)

Amazon Subscribe & Save is a subscription-based service that allows customers to automatically receive recurring deliveries of products they frequently purchase. Key stakeholders include:

1. Customers: Seeking convenience and cost savings
2. Amazon: Aiming to increase customer loyalty and predictable revenue
3. Vendors/Sellers: Looking for consistent sales and inventory management
4. Logistics partners: Focused on efficient delivery planning

User flow:

1. Browse eligible products
2. Select items and set delivery frequency
3. Receive automatic deliveries and manage subscriptions

Subscribe & Save fits into Amazon's broader strategy of increasing customer retention and lifetime value. It competes with similar services from retailers like Walmart and Target, but Amazon's vast product selection gives it a competitive edge.

Product Lifecycle Stage: Mature - Subscribe & Save has been around for years and is well-established, but still has room for growth and optimization.

Software considerations:

• Platform integration with Amazon's main e-commerce system
• Inventory management and forecasting algorithms
• User account and subscription management systems