How would you measure the success of Anaplan's Connected Planning platform?

Introduction

Measuring the success of Anaplan's Connected Planning platform requires a comprehensive approach that considers multiple stakeholders and the complex nature of enterprise planning solutions. To address this product success metrics challenge, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Anaplan's Connected Planning platform is a cloud-based enterprise planning and performance management solution. It enables organizations to connect data, people, and plans across finance, sales, supply chain, and other business functions. The platform allows for real-time collaboration, scenario modeling, and data-driven decision-making.

Key stakeholders include:

1. Enterprise customers (primary users)
2. IT departments (implementation and maintenance)
3. Anaplan's sales and customer success teams
4. Anaplan's product and engineering teams
5. Partners and system integrators

User flow typically involves:

1. Data integration from various sources
2. Model building and customization
3. Collaborative planning and forecasting
4. Scenario analysis and decision-making
5. Reporting and insights generation

Anaplan's platform fits into the broader strategy of digital transformation and data-driven decision-making for enterprises. It competes with traditional planning tools like SAP BPC and Oracle Hyperion, as well as newer cloud-based solutions like Workday Adaptive Planning.

In terms of product lifecycle, Anaplan's Connected Planning platform is in the growth stage, with increasing adoption among large enterprises but still room for expansion in mid-market segments and new use cases.